The Effect of Personalized Advertising on Purchase Intention: The Mediating Role of Attitude Toward Ads among Shopee Users. Image : Jurnal Riset Manajemen, [S. l.], v. 13, n. 2, p. 168–176, 2025. DOI: 10.17509/image.2025.164. Disponível em: https://ejournal-economy.upi.edu/image/article/view/164. Acesso em: 4 aug. 2026.