The Role of Green innovation in Competitive Advantage Mediated by Innovation Performance

Abstract

Main Objective The purpose of this study is to see the impact 
between green innovation and innovation performance 
variables on competitive advantage directly and the indirect 
influence between green innovation on competitive 
advantage through innovation performance.  Method This study uses a quantitative model and uses Part Least Square analysis with a sample of 100 MSME respondents. Main 
Findings from the research results, it was found that there is 
a direct influence between green innovation and innovation performance variables on competitive advantage and there 
is an indirect influence between green innovation on 
competitive advantage through innovation performance.  
Theory and Practical Implications The results of the study can 
provide research development from green innovation, and 
provide an overview of the factors that have an impact on 
competitive advantage. Novelty The novelty of this research 
shows the influence between green innovation on 
innovation performance that no one has previously 
researched, as well as the use of research models to examine 
MSMEs.