Vol. 16 No. 1 (2025): Jurnal Ilmu Manajemen dan Bisnis

Articles

• Pengaruh Promosi dan Diskon Terhadap Keputusan Pembelian Pada Produk Somethinc Melalui Loyalitas Konsumen

  Maharani Anisa Putri, Edy Purwo Saputro (Author)

  1-14

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• Analisis Strategi Bisnis Ciro Waste Dalam Lingkungan Berkelanjutan Guna Menciptakan Keunggulan Kompetitif

  Muhammad Ikhsan Alif, Muhammad Afdelpiero Hidayat, Masayu Sitti Nur Syabina Masayu Sitti Nur Syabina, Naura Alya Priskila Efendi (Author)

  15-26

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• Bridging The Digital Divide : The Role of Technology in Enhancing Rural SMES in Indonesia

  Risma Amalia, Rayhana Qurrota Aini, Jingga Paradita, Aryan Danil Mirza BR (Author)

  27-34

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• The Influence of Advertising With Religious Imagery (Islam) and Brand Health Tracking in Determining The Purchase Decision of Sunsilk Hijab Refresh Products With Buying Interest as an Intervening Variable

  Edo Primadana, Rusmayanti Widyaningrum, Humairo Shidiq Abdat, Harry Soesanto (Author)

  35-44

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• The Effect of Price, Product Quality, and Location on Clothing Purchase Decisions at Moodzy Store Samarinda

  Ardianto Randa Bunga, Tuti Wediawati, Lailatul Hijrah, Fareis Althalets (Author)

  45-59

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